The Ferrari Luce arrives with serious performance figures, a celebrity design pedigree, and a price that puts it in a category of its own.
What exactly is the Ferrari Luce?
The Luce is Ferrari’s first battery-electric production car. It has four doors, five seats, four electric motors, and a combined output of around 1,035 horsepower. The battery capacity is 122 kWh. Ferrari claims a 0-62 mph time of approximately 2.5 seconds.
Production is due to begin in late 2026. The European starting price is approximately €550,000, which converts to around $640,000. A US launch is expected in 2027. Ferrari has described the Luce as a Ferrari adapted to electrification, with the brand’s character carried into a new powertrain format.
Who designed it and what does it look like?
Ferrari co-designed the Luce with LoveFrom, the studio led by Sir Jony Ive and Marc Newson. LoveFrom is better known for consumer electronics than for supercars. The collaboration has been running for some time before the car’s public reveal.
The exterior uses smooth surfacing and a two-tone colour treatment. Some observers have compared it visually to the Nissan Leaf. Nissan responded publicly with a side-by-side image and the line, “We admit, we’re flattered.” That comparison has stayed with the car since launch and generated significant debate online and in automotive media.
What has the reaction been?
Enthusiasm, scepticism, and mockery have all appeared in roughly equal measure. Brand specialists quoted by Creative Bloq said the car appears to ask buyers to admire its logic before its passion. Some former executives and Italian commentators have warned that the company risks alienating loyalists if the Luce reads as too rational or too closely associated with consumer technology.
Aftermarket tuners have already begun proposing visual modifications. TechRadar reported that carbon fibre treatments are among the early proposals from the aftermarket community. However, neither exterior additions nor performance figures have resolved the central question: does the Luce feel like a Ferrari in the way the brand’s previous models have?
How does the interior approach differ from typical supercars?
The interior is where LoveFrom’s influence is most clearly felt. MacRumors reported that the cabin is built around tactile controls and physical interaction, with minimal driver distraction as a stated goal. That approach has drawn some positive responses from reviewers who value analogue feel alongside digital capability.
For example, the choice to prioritise physical controls over screen-based interfaces places the Luce apart from many electric vehicles in this price bracket. Consequently, the interior has received a more consistent reception than the exterior. The design team appears to have concentrated its most deliberate decisions inside the cabin rather than on the body surface.
How does it compare to rivals on value?
The Luce’s performance on paper is considerable. However, competitors such as the Lucid Air Sapphire and the GMC Hummer EV already deliver exceptional power at a substantially lower price. As a result, the question of what a €550,000 electric Ferrari provides beyond acceleration and brand association has become a recurring point in coverage.
Various car media placed the Luce directly alongside the Nissan Leaf to illustrate the extremes of the electric vehicle market. The Leaf is far less powerful and vastly more affordable. In contrast, the Luce asks buyers to spend at a level where the emotional and cultural argument for the car must be as strong as the technical one. Whether Ferrari has made that argument convincingly is still a matter of active debate among enthusiasts and analysts alike.
