Ferrari has shown its first all-electric car to regional clients in Dubai. The private preview on 15 October gave buyers an early look at the four-door, five-seat Luce. However, there’s still no local price or delivery date.
What happened at the Dubai preview?
Ferrari’s UAE distributor hosted the private event on 15 October. Only invited regional clients attended. As a result, the wider public hasn’t yet seen the car up close. No details of the venue, the guests or any other cars on display have been released.
Still, the event is significant. The Luce is Ferrari’s first car without a combustion engine. It also breaks from the brand’s two-seat tradition, with four doors, five seats and a large boot. Ferrari places it in its daily-driver range alongside the V12 Purosangue.
How quick is Ferrari’s first electric car?
The Ferrari Luce uses four electric motors and all-wheel drive. Ferrari quotes 1,035 hp and 990 Nm of torque. With that output, the company claims 0 to 100 km/h in 2.5 seconds and a top speed of 310 km/h. These are Ferrari’s own figures, and no independent testing has confirmed them yet.
The battery holds 122 kWh gross. Ferrari estimates a range of more than 530 km on the WLTP cycle. That figure is a manufacturer estimate, so real-world range will depend on speed, temperature and driving style. For charging, the car accepts up to 350 kW from a DC fast charger.
Some key details are still missing, though. Ferrari hasn’t shared a 10 to 80 percent charging time. Likewise, kerb weight and battery chemistry remain undisclosed.
What does the cabin look like?
Ferrari developed the interior with LoveFrom, the design firm of Sir Jony Ive. The result is a glass-heavy cabin with a clean layout. Meanwhile, the front bucket seats use a glass-and-aluminium structure wrapped in leather.
Aluminium toggle switches sit on the roof panel and handle drive modes and launch functions. In addition, analogue needles sit alongside layered OLED displays. That mix gives the dashboard a blend of traditional and digital touches.
Practicality is a big part of the story. The rear bench takes three people across, a first for a production Ferrari. Also, the boot offers around 600 litres. A 21-speaker, 3,000-watt audio system comes as standard. Ferrari hasn’t yet shared exterior dimensions, colours or wheel options.
How does Ferrari make an electric car feel like a Ferrari?
Ferrari has fitted several systems to keep a large car agile. Four-wheel steering works with the chassis controls to sharpen responses at speed. Ferrari also describes the suspension as third-generation active.
The paddles behind the wheel take on new jobs. For example, the right paddle adjusts torque delivery across five levels. The left paddle, meanwhile, controls regenerative braking. Drivers can therefore tune how strongly the car slows when they lift off.
Sound is the biggest question for any electric Ferrari. Ferrari says it captures and amplifies real drivetrain vibrations. The aim is to make the car feel alive even without an engine note. Of course, independent drive impressions haven’t appeared yet, so it’s too early to judge the effect.
How much will it cost, and which cars will it face?
Ferrari hasn’t confirmed a UAE price. In Europe, however, the Luce starts from €550,000. That converts to roughly AED 2.35 million before any local pricing. Therefore, buyers should treat the conversion as a rough guide only.
The closest local rivals are the Porsche Taycan Turbo GT and the Lucid Air Sapphire. Both are high-performance electric saloons with four doors. Even so, the Luce brings a five-seat layout and a Ferrari badge to the segment. Ferrari will hope that combination, plus the LoveFrom design, gives it an edge with wealthy buyers.
What should interested buyers do next?
For now, there’s no public order process, delivery date or confirmed local specification. Consequently, anyone interested should register with a Ferrari dealer and wait for official figures. In the meantime, the Taycan and the Lucid Air Sapphire offer useful benchmarks.
Overall, the Dubai preview shows how seriously Ferrari is taking its first electric car. Five seats, a 600-litre boot and fast charging make it a Ferrari for family use. At the same time, its claimed performance keeps it firmly in supercar territory. The next step is a confirmed price, and until then the Luce remains a private showpiece.
