Where does the new Sharjah showroom fit into Exeed’s UAE network?
Al Ghurair Mobility opened a new Exeed showroom and service centre on Sheikh Mohammed bin Zayed Street in Sharjah. The site gives Exeed its sixth sales point in the UAE. Consequently, the brand now has locations across Dubai, Abu Dhabi, Ras Al Khaimah, and Sharjah.
The existing network includes two locations in Dubai and two in Abu Dhabi. In addition, the Ras Al Khaimah showroom has been operational for some time. The Sharjah opening extends that reach into the Northern Emirates more broadly.
What vehicles does the Sharjah site carry?
The showroom carries the full Exeed line-up. Customers can view the RX, TXL, VX, and LX sport utility vehicles on site. However, the site also gives significant space to the brand’s New Energy models.
Those electric and hybrid models include the RX PHEV, VX PHEV, ES, and ET. Therefore, buyers interested in plug-in hybrids or battery-electric vehicles have direct access to that range in Sharjah. The on-site service centre means ownership support is available at the same location.
How has Exeed built its UAE presence over time?
Al Ghurair first brought Exeed to the UAE through a pop-up showroom concept in Dubai. That format gave shoppers a more immersive way to explore the brand and arrange test drives. As a result, it allowed the brand to build awareness before committing to permanent retail sites.
The network then widened into Abu Dhabi and Ras Al Khaimah. Meanwhile, Al Ghurair introduced a flagship electric-focused showroom in Abu Dhabi as Exeed pushed harder into hybrid and battery-powered mobility. The Sharjah opening is the latest step in that sequence.
What does the service centre addition signal about the brand’s direction?
Al Ghurair has paired the showroom with an on-site service centre. This gives customers a single location for purchase, maintenance, and aftersales support. For example, buyers of New Energy vehicles need accessible servicing options, and the Sharjah site addresses that directly.
Ricky Mullins, executive vice-president of Exeed UAE, described the Sharjah opening as an important step in the brand’s push across the Northern Emirates. He said the city’s position and customer base made it a priority market. In addition, the timing reflects growing demand from premium buyers for both conventional SUVs and new energy options.
Why is Sharjah a strategic choice for Exeed right now?
Sharjah has a substantial and growing population of premium car buyers. Consequently, it presents a clear commercial opportunity for a brand expanding beyond its initial launch cities. The Northern Emirates as a whole have seen increased interest from automotive brands in recent years.
The regional auto market is also shifting. Buyers are weighing aftersales confidence alongside showroom appeal when choosing a brand. Therefore, pairing a retail site with a service centre directly addresses what customers in that market are looking for.
