The original article from May 2025 has been updated in April 2026 based on new information
Genesis unveiled the GV90, its flagship all-electric SUV, at the 2025 New York International Auto Show. Since then, a steady stream of spy shots, interior leaks, and new technical details has sharpened the picture considerably. Positioned as the brand’s most luxurious and technologically advanced model to date, the GV90 is shaping up to be one of the most significant luxury EV launches of 2026.
What does the GV90 look like?
Drawing inspiration from the Neolun concept (pictured above), the GV90 showcases a minimalist design influenced by Korean aesthetics, featuring smooth body lines and the signature “Two Lines” LED lighting. Production-ready prototypes spotted by CarBuzz in April 2026 wear an identical wheel design to the concept — a striking 24-inch dish in a five-pointed star pattern with hidden lug nuts, said to be the largest alloy wheels ever fitted to a Korean production car.
Two distinct body styles have been confirmed. The standard model uses conventional rear doors, while the premium variant features rear-hinged coach doors without a central B-pillar, enhancing ease of access and giving the vehicle a presence more commonly associated with Rolls-Royce and Bentley. Autoblog reported in February 2026 that production-specification P1 prototypes — built with final tooling and materials — have been confirmed with the coach doors operational. Patent filings show Genesis developed a complex multi-layer sealing system to compensate for the missing B-pillar, meeting all applicable safety standards for side-impact and rollover protection.
What is the interior like?
Interior leaks published by Electrek in April 2026 reveal a cabin that bears a striking resemblance to the Neolun concept. The dashboard is dominated by a rolling display from Hyundai Mobis that stretches up to 24 inches across, replacing a traditional instrument cluster. Drivers rely instead on a head-up display alongside the main screen, with physical controls reduced to a row of jewel-like buttons beneath it. The Magic Roof with adjustable transparency and a concert-hall-inspired audio system both carry over from the original concept.
The premium coach door version seats four in a lounge arrangement, with deeply reclining captain’s chairs in the second row, a detachable tablet built into the rear console, and seatbelts integrated directly into the seat structures to accommodate the pillar-less opening. Leaked footage shows diamond-quilted leather throughout, with trim options including “Purple Silk” leather and “Royal Indigo” cashmere. An “Ondol” radiant heating system — a reference to Korea’s traditional underfloor heating — runs through the floorboards. Sustainability remains a focus, with recycled fabrics and bioplastics used throughout. The standard three-row model retains the same screen and design language with conventional rear seating. Notably, the production interior does not include the swivelling front seats that appeared in the original concept.
What new technology does it bring?
The GV90 will be the first Genesis vehicle to feature ConnectW, the brand’s implementation of Hyundai Motor Group’s new Pleos software platform. Korean Car Blog reported in March 2026 that Pleos is built on Android Automotive OS and functions as an end-to-end system connecting the vehicle’s operating system, infotainment, cloud services, and driver interfaces. The result is a Software-Defined Vehicle architecture, offering an AI-powered assistant, real-time adaptive navigation, and a smartphone-style interface. Genesis frames ConnectW as the central element of its “New Decade” growth strategy, through which the brand plans to launch 22 new vehicles in North America by 2030.
How does it perform?
Built on Hyundai Motor Group’s new eM platform, the GV90 supports an 800-volt architecture. Autoblog noted in February 2026 that this enables a charge from 10 to 80 per cent in under 20 minutes. The dual-motor all-wheel-drive setup is expected to produce in excess of 500 horsepower, with a higher-output variant possible in top specification. Hyundai states the eM platform delivers up to a 50 per cent improvement in driving range over its predecessor E-GMP architecture, with current estimates pointing to an EPA-rated range of 300 to 350 miles. Air suspension and rear-wheel steering also feature, contributing to ride comfort and low-speed manoeuvrability.
When is it available, and what will it cost?
Production has been pushed to the second half of 2026 at Hyundai’s new dedicated EV facility in Ulsan, South Korea — the first new domestic plant built by Hyundai in nearly 30 years. The Korea Economic Daily attributed the delay to a quality-first approach to synchronising the vehicle’s software and drivetrain systems, and Genesis has not yet announced a formal on-sale date.
Pricing remains unconfirmed officially. Electrek reported in March 2026 that the GV90 is expected to start at approximately $100,000 in the United States, with the premium coach door variant potentially reaching $200,000. That would place the top-specification model in direct competition not only with the Mercedes-Benz GLS and BMW X7, but in territory previously occupied only by Rolls-Royce. Having surpassed 1.5 million cumulative sales since launching as a standalone brand in 2015, Genesis is using the GV90 to signal what the next decade looks like.
