The launch of the 2026 EXEED VX by Al Ghurair marks a confident new chapter for the brand in the UAE. Positioned as a luxury SUV that blends intelligence with comfort, it aims to make premium motoring more accessible to drivers across the Emirates.
How does EXEED define intelligent comfort?
Inside the cabin, EXEED places human experience at the centre. Nappa perforated leather seats with built-in massage functions bring a touch of luxury usually reserved for higher-priced segments. The attention to detail is clear; from the soft ambient lighting to the panoramic sunroof that floods the cabin with natural light.
The infotainment suite combines a 15.6-inch central touchscreen, a 12.3-inch passenger display, and a 23-speaker sound system. Active Noise Cancellation maintains calm even on the busiest highways, turning long commutes into quiet, connected journeys.
What driver assistance features stand out?
The VX’s intelligent systems extend beyond convenience. Lane Keeping Assist, Blind Spot Detection, and Adaptive Cruise Control form part of an advanced safety package designed for UAE traffic conditions. A fatigue monitoring system uses eye-tracking sensors to detect driver drowsiness, while Full Auto-Parking Assistance and 540-degree panoramic imaging simplify manoeuvres in tight urban spaces.
These systems don’t just react, they anticipate. The result is a driving experience that feels composed, especially on crowded city roads.
The stylish interior of the EXEED VX.
How has the design evolved?
The 2026 model introduces a more assertive design language. A re-sculpted front grille, sharper LED light signatures, and newly designed 20-inch alloy wheels give the VX a commanding presence. The SUV debuts in a Dark Blue finish, with Khaki White and Auroral Green also available.
Under the bonnet, EXEED fits a 2.0-litre TGDI engine linked to an 8-speed automatic transmission and all-wheel drive with torque vectoring. Continuous Damping Control suspension adjusts to changing surfaces, from city streets to desert highways, improving stability and comfort.
What ownership experience is EXEED offering?
Al Ghurair Mobility is positioning the VX as a long-term investment in reliability. Prices start at AED 134,999, with two trims – Luxury and Flagship – tailored to different needs. Buyers receive a seven-year warranty, roadside assistance, five years of servicing, and one year of free insurance.
Oscar Rivoli, CEO of Motors at Al Ghurair Mobility, said the model reflects the company’s broader ambition: “The launch of the 2026 VX underscores EXEED by Al Ghurair’s commitment to innovation that enhances everyday mobility across the UAE.”
Where can drivers see it?
The new EXEED VX is on display at Al Ghurair showrooms in Dubai’s Gold Diamond Park and Al Ittihad Road, as well as in Ras Al Khaimah and Abu Dhabi. Test drives are available for those looking to experience its comfort and capability first-hand.
The 2026 EXEED VX enters a competitive market where intelligent safety, comfort, and design are fast becoming expectations rather than luxuries. With its blend of advanced systems and accessible pricing, it signals how far the UAE’s premium SUV segment has evolved.
