First BYD showroom in the country opens in Riyadh

A stunning new showroom for the world’s leading ‘new energy vehicle’ maker BYD was officially opened last night in the heart of Riyadh’s Al Ghadeer District. 

BYD’s flagship Showroom & Discovery Center was unveiled by the brand’s regional representative, Al-Futtaim Electric Mobility Company, representing the first in a series of showrooms that the company plans to open across the Kingdom. 

The showroom will display BYD’s latest advancements in electric and hybrid vehicle technology. Visitors can explore three all-electric models: the high-performance BYD HAN, the innovative BYD SEAL, and the versatile BYD ATTO 3, each featuring advanced technology and smart safety features, as well as breathtaking design. Also, on display will be two state-of-the-art Plug-In Hybrid Electric Vehicles (PHEVs): the BYD SONG PLUS and the BYD QIN PLUS, offering the perfect blend of efficiency and extended range capability, crucial for the region’s varied driving demands. 

The launch event was buzzing! Business partners, car buyers, media and influencers rubbed shoulders in the vibrant space.

These PHEVs provide a practical solution for those transitioning to New Energy Vehicles (NEVs), offering over 1000 km of combined range on a single charge and tank—ideal for the expansive Saudi landscapes. 

Demonstrating its commitment to the Saudi sustainability transition, Al-Futtaim Electric Mobility Company has pledged to introduce a full line-up of New Energy Vehicles (NEVs), represented through the variety of electric and hybrid vehicles displayed in the landmark new showroom. 

This pledge also aligns with Saudi Vision 2030 and its sustainability goals to improve air quality in the Kingdom by reducing CO2 by 3-6% and increase Riyadh’s oxygen rates while reducing temperatures in the capital by 1.5 to 2 degrees.

The BYD range includes: The BYD Song Plus, BYD Han, BYD ATTO 3, BYD Seal, BYD Qin Plus.

Hasan Nergiz, Managing Director at Al-Futtaim Electric Mobility Company, emphasized the strategic importance of the new BYD showroom, stating: “In a nation full of young, tech-savvy, mobile customers with a first-adopter attitude, we are confident the BYD models will definitely strike a chord and set the prologue to a successful story of mass electric adoption. As per our Ipsos study, nearly 62% of the Saudi customers instantly liked the advanced tech and futuristic design of BYD – “a smartphone on wheels”. 

Attendees at the opening event.

Nergiz continued: “The new BYD Showroom & Discovery Center in Riyadh marks a cornerstone in this journey of bringing sustainable mobility closer to these audiences. This center not only allows us to showcase the cutting-edge technology of BYD but also serves as a hub for educating and engaging with customers about the benefits of EVs and PHEVs.”

BYD has rapidly taken market share as it arrives in new countries.  The interest in electric cars in KSA is huge: Al-Futtaim’s recent Ipsos Survey revealed that nearly 81% of customers are considering an electric vehicle as their next purchase.

BYD launched in the Kingdom earlier this year with spectacular multi-city events.  The company, which started life as a manufacturer of batteries for mobile phones, has seen huge growth across the world.  Its success is driven by a sophisticated business model that allows it to deliver quality products at lower prices.

Pictured from left to right: Hasan Nergiz, Managing Director at Al-Futtaim Electric Mobility Company; Ad Huang, General Manager of BYD MENA; Omar Al Futtaim, Vice Chairman and CEO of Al-Futtaim Group.

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29 May, 2024