BYD’s 10 millionth ‘New Energy Vehicle’ for its 30th birthday

BYD, the Chinese superpower in new energy vehicles (“NEVs”) has hit a major milestone: 30 years of innovation, culminating in the production of its 10 millionth NEV (hybrid or full electric). From a modest startup with just 20 employees in 1995 to a global leader in sustainable transportation with around 1 million staff worldwide, BYD’s story is one of determination, vision, and continuous growth.

A celebratory event was held at the company’s Xiaomo Production Base in Shenzhen-Shanwei, China, where BYD also showcased the DENZA Z9, its 10-millionth vehicle. Handed over to Feng Ji, CEO of Game Science and creator of the acclaimed game *Black Myth: Wukong*, the ceremony reflected the synergy between forward-thinking industries.

The Road to 10 Million NEVs

BYD’s rise to the top of the NEV industry wasn’t a sprint but a marathon. Chairman and President Wang Chuanfu recalled the company’s early days, emphasizing its evolution into a multinational powerhouse employing nearly one million people worldwide. He credited the rapid pace of its achievements to the company’s deep engineering culture, stating, “The soul of BYD’s engineers is the soul of our company.”

The numbers tell the story of this rapid acceleration: it took 15 years for BYD to produce its first five million NEVs, but the next five million rolled off the assembly lines in just 15 months. This unprecedented growth underlines BYD’s commitment to scaling sustainable transportation solutions quickly and efficiently.

BYD’s enormous manufacturing site in Shenzhen-Shanwei.

Engineering at its Core

A unique aspect of BYD’s success lies in its engineering-centric approach. Renowned journalist Qin Shuo’s new book, *The Soul of Engineers*, delves into the company’s culture, highlighting insights from interviews with over 100 BYD employees. This engineering-first ethos has propelled technological breakthroughs, such as the Blade Battery and DM-i Super Hybrid Technology.

BYD’s roadmap also includes significant investments in artificial intelligence and intelligent automotive systems, with plans to spend 100 billion yuan on integrating cutting-edge technologies across its lineup.

A Vision Beyond Vehicles

BYD’s contributions to the global push for decarbonization extend far beyond automobiles. The company, which started as a rechargeable battery manufacturer, now offers solutions spanning energy generation, storage, and transportation. Its NEV footprint covers six continents, over 70 countries, and 400 cities, cementing its role as a pivotal player in reducing fossil fuel reliance.

The automaker also has a track record of industry firsts: BYD was the world’s first carmaker to cease production of fossil-fuel vehicles. Today, it continues to lead the NEV market, especially in China, where it has topped sales charts for a decade.

The 10-millionth vehicle, a DENZA Z9, was presented to Mr. Feng Ji, Founder and CEO of Game Science and the visionary behind the critically acclaimed game Black Myth: Wukong.

Looking Ahead

As BYD embarks on its fourth decade, the company’s goals remain ambitious yet clear: to drive a comprehensive upgrade of its technologies, expand global market reach, and fulfill aspirations for a greener world. 

BYD also announced that it will invest 100 billion yuan (just over AED 50 billion / USD 14 billion) in developing intelligent technologies that integrate artificial intelligence with automotive systems, driving comprehensive upgrades of its entire vehicle lineup.

The introduction of the BYD Basic Guidelines — a strategic document encapsulating the company’s principles and forward-looking strategies — will ensure that it stays on course.

For BYD, the next phase isn’t just about producing more vehicles; it’s about reshaping how people perceive mobility. The firm’s commitment to sustainability and technological excellence ensures it remains at the forefront of the NEV revolution.

The path ahead isn’t without potholes, however.  Alongside other Chinese manufacturers, it is facing the potential of hefty trade tariffs from Donald Trump’s US and the European Union.  In an increasingly protectionist trade environment, will the company find it as easy to grow at the same pace?

A Milestone Worth Celebrating

BYD’s 30th anniversary isn’t just a celebration of past achievements—it’s a reminder of the transformative potential of innovation and perseverance. As Mr. Wang said, “Bold vision, relentless execution, and unwavering perseverance” have been the pillars of BYD’s success.

From 20 employees to 10 million NEVs in 30 years, BYD’s journey is an inspiring testament to the power of thinking big and staying committed to creating a sustainable future. As the world looks for leaders in the green transition, BYD stands out—not just as a pioneer but as a symbol of what’s possible.

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