BYD KSA is powering ahead in Saudi Arabia’s electric vehicle (EV) scene, with the opening of its third showroom in Dammam. Partnering with Al-Futtaim, BYD is bringing sustainable mobility closer to residents of the Eastern Province while reinforcing its commitment to the Kingdom’s ambitious green energy goals.
Following successful launches in Riyadh and Jeddah, the Dammam showroom is part of BYD’s ‘Closer to You’ strategy—an initiative designed to make EVs more accessible across the country. As the world’s leading manufacturer of New Energy Vehicles (NEVs), boasting nearly 25,000 patents, BYD is positioning itself as a major player in Saudi Arabia’s drive towards a cleaner, more sustainable future.
A Major Step for Green Mobility
In a landmark move, BYD KSA has officially submitted its bid for candidacy to the Saudi Green Initiative (SGI), making it the first automotive brand to do so. This step underscores BYD’s alignment with Saudi Arabia’s sustainability objectives and strengthens its role in the Kingdom’s transition to greener transportation.
“The opening of our Dammam showroom is a testament to our commitment to making green mobility accessible to all,” said Badr Khojandi, General Manager of BYD KSA. “Dammam is a city that embodies progress and forward-thinking, and we are thrilled to bring BYD’s innovative electric and hybrid vehicles to this vibrant community. Furthermore, our bid for candidacy with the Saudi Green Initiative underscores our dedication to supporting the Kingdom’s national agenda and localizing our operations to contribute to Saudi Arabia’s transformational objectives. We invite everyone to join us in driving the change towards a greener future.”
From left to right: Badr Khojandi, Al-Futtaim BYD KSA; Paul Willis, Al-Futtaim Automotive; Omar Al-Futtaim, Al-Futtaim Group; A.D Huang, BYD Middle East.
Exploring BYD’s Latest EV Lineup
Visitors at the launch event, including SGI representatives, got an up-close look at BYD’s latest EV technology. The showroom showcases a diverse range of models catering to different needs and preferences:
– BYD SEAL – A high-performance electric sedan with cutting-edge design.
– BYD HAN – A luxury EV built for comfort and advanced technology.
– BYD ATTO 3 – A versatile, all-electric SUV for urban and adventure driving.
– BYD SONG PLUS – A plug-in hybrid balancing efficiency and performance.
– BYD QIN PLUS – A practical hybrid sedan for daily commutes.
Attendees had the chance to test drive the vehicles, experiencing firsthand the safety features, performance, and seamless driving experience that BYD’s technology offers.
Saudi Arabia’s Push for a Greener Future
Saudi Arabia is accelerating its efforts to cut emissions and diversify its economy under Vision 2030, and BYD is positioning itself at the forefront of this transformation. With a strong push for EV adoption and increasing investment in charging infrastructure, the Kingdom is creating a supportive environment for electric mobility.
Al-Futtaim, the exclusive distributor of BYD in Saudi Arabia, is playing a key role in this transition. Beyond selling EVs, the company is offering comprehensive support, including charging solutions, after-sales services, and financing options to make EV ownership seamless for customers.
BYD’s Global Influence on the EV Market
BYD has already made a significant impact on the global EV market, selling over 3 million NEVs in 2023 alone. Unlike many automakers, BYD controls its entire supply chain—from batteries to semiconductors—giving it a competitive edge in cost, efficiency, and innovation. The company has successfully expanded into key markets such as Europe, the USA, Japan, and Korea, and is now setting its sights on becoming a major player in the GCC region.
What’s Next for BYD in Saudi Arabia?
The Dammam showroom is just the beginning. As demand for EVs grows, BYD plans to expand further in Saudi Arabia, opening more showrooms, service centers, and forging new partnerships to drive the Kingdom’s green mobility vision forward.
For residents of the Eastern Province, the new showroom isn’t just a place to check out the latest EVs—it’s a glimpse into the future of driving. With BYD making significant strides in Saudi Arabia, the country’s shift towards electric mobility is well on its way.
