The Volvo XC70, once a staple in the Swedish manufacturer’s lineup as a rugged, all-wheel-drive version of the V70 estate, is making a much-anticipated return nearly a decade after its discontinuation in 2016. The new XC70 re-emerges as a “super SUV,” designed to carve a niche as the larger sibling to the popular XC60. This revival comes at a time when Volvo is keen to enhance its share in the growing plug-in hybrid market, particularly in China, where consumer interest in longer-range electric vehicles continues to expand.
At the heart of the new XC70 is an impressive extended-range plug-in hybrid powertrain that boasts a remarkable all-electric range of up to 124 miles, far surpassing many of its predecessors. This bold feature aligns with broader trends in the automotive industry, where manufacturers are racing to meet the increasing consumer demand for more sustainable, efficient driving options. Visually, the XC70 draws heavily from the design elements of the XC60, incorporating the striking Thor’s Hammer daytime running lights enhanced with advanced Matrix LED technology—an aesthetic choice that reflects Volvo’s commitment to contemporary styling.
While the technical specifications remain under wraps as Volvo prepares for an official announcement, this upcoming model signifies a major advancement as Volvo Cars’ first extended-range plug-in hybrid. Built on the newly developed SMA platform, known for its premium hybrid architecture, the XC70 represents a strategic response to shifting consumer preferences towards electrified vehicles, signalling a robust investment in technology that promises both performance and sustainability.
Volvo’s renewed focus on plug-in hybrids is underscored by its recent successes with existing models. The S60 and XC60 have recently garnered accolades, with the S60 Recharge being named the Best Plug-in Hybrid Car for Safety by Money.com. This model offers up to 41 miles of pure electric range, supported by sophisticated safety features that are becoming a hallmark of the brand. Similarly, the XC60 has been lauded for its wealth of luxury features, showcasing Volvo’s ability to merge safety and comfort effectively.
The brand’s emphasis on electric technology is further emphasised by the recent updates across its plug-in hybrid range, including the XC90 and XC90 Recharge models. These vehicles received the prestigious IIHS TOP SAFETY PICK+ award in 2023, affirming Volvo’s dedication to manufacturing vehicles that excel in safety protocols while also enhancing their technological capabilities. With upgrades to battery packs and electric motors, the 2023 line-up benefits from extended electric ranges and improved performance metrics that help meet consumer needs in today’s market.
The new XC70 has a familiar Volvo side profile.
As the electrification movement accelerates, Volvo is strategically positioning itself to appeal to a wide demographic of buyers. The company has already declared that its entire U.S. lineup for 2023 will consist exclusively of hybrid or electric vehicles equipped with Google built-in capabilities, which speaks to its commitment to a digital and electrified experience. The anticipated launch of the XC70 underscores this evolution, offering a compelling option for consumers seeking a blend of size, capability, and sustainability.
Targeted initially at the Chinese market, the XC70 will be available for orders later this year, with plans to extend its reach to additional global markets. This move indicates Volvo’s deliberate strategy to not only revive a classic nameplate but also anchor it firmly in the modern automotive landscape, where luxury and eco-friendliness coalesce to create the perfect driving experience.
