A Performance Plus Motors lança o VOYAH nos Emirados Árabes Unidos

This launch marks VOYAH’s entry as an exclusive distributor of the premium new energy vehicles (NEVs) in an environment increasingly committed to sustainable practices and zero-emission transport, reflecting the UAE’s ambitious goals of achieving Net Zero by 2050.

The VOYAH brand, part of Dongfeng Motor Corporation, has rapidly gained attention in China, emerging as an interesting growth player in the electric vehicle sector. Its alignment with the UAE’s sustainability objectives adds an intriguing layer to its strategic market expansion, tapping into a burgeoning demand for environmentally conscious vehicles.

Syed Faiz Karim, CEO of Abu Dhabi Motors, expressed enthusiasm about the partnership: “At Performance Plus Motors, we are proud to partner with VOYAH and bring the next generation of electric luxury to the UAE.” The emphasis on intelligence and performance in VOYAH’s offerings promises not only to meet local expectations but also to elevate the standard for electric vehicles in the region.

Among the launch models is the VOYAH DREAM, designed to be more than just a vehicle; it aims to redefine luxury in electric mobility. Equipped with a robust aluminium chassis and air suspension, this flagship SUV boasts an astonishing CLTC range of up to 1,231 km. This impressive range positions it almost in a class of its own, appealing to both families and business professionals who desire comfort without compromise on performance.

Complementing the DREAM is the VOYAH FREE, which merges stylish European aesthetics with cutting-edge technology. Its design features a world’s first liftable triplex screen, aligning with consumer trends that favour user-friendly interfaces and sophisticated, eco-friendly materials. The VOYAH FREE’s powertrain, which includes a 1.5-litre turbocharged petrol engine in conjunction with electric motors, showcases its dual capabilities while enhancing its appeal as an affordable luxury SUV. Priced at AED 150,000, it competes effectively with established brands such as the Jetour T2 and BMW X6, while providing over 1,000 enhancements, including significant safety upgrades.

The VOYAH FREE is particularly notable for its targeted design, crafted to cater to regional needs and consumer preferences, it distinguishes itself with a HarmonyOS-powered cockpit and advanced intelligent driving features. This focus on technological integration is reflective of a larger trend within the automotive industry, where connectivity and smart technologies are becoming key benchmarks for premium vehicles.